Our Thesis:
To participate in a high growth segment of the Packaged Food Category:Mediterranean based condiments, sauces and foods.These
products offer natural foods with significant benefits for a healthy lifestyle(cognitive,cardio vascular).
Our Criteria:
- Superior Quality(no additives)
- Innovative Ingredients
- Innovative Packaging
- Broad Assortment
- Strong Margins
- Strong and committed Management Team
- Growth Model has been proven
Growth Drivers:
- Expand Distribution
- Build awareness and trial
- Maintain competitive edge via innovation
Status: Minority Investment, 2019
Our Thesis:
To participate in the fast growing whey based Protein segment.
Our Criteria:
- Premium,Pure Ingredients
- Clean Label
- Targeted to Women
- Solid history of growth
- Established distribution base
Growth Drivers:
- Expand Distribution
- Build Awareness and Trail
- Improve Margins to support growth
Status: Minority Investment, 2012
